| 180 | People enrolled. |
| 100 | Competitors. Average age 40 years. 60% men. All jobs represented. 50% from Genoa, 25% from Liguria, 25% from the rest of the world. |
| 10 | Final competitors. |
| 1 | Champion: Luciana Parodi, housewife, from Genoa. |
| 30 | Judges. Professional tasters, chefs, wine and food journalists and experts. |
| 6 | Guests of honour: the mayor of Genova, the most important local autorithies. |
| 25 | Patronages. The most important cultural associations and trade organizations. |
| 17 | Sponsors (main, technical and media sponsors). |
| 80 | Attendants to the convention about the production and peculiarities of authentic Genoese basil. |
| 1000 | Visitors to the exhibition of historical mortars. |
| 30 | Restaurants joining the “Week of Pesto”. |
| 25 | Professional testers Oil of Olive (ONAOO). |
| 90 | Attendants to mortar-made pesto courses organized by Palatifini |
| 500 | People visiting traditional food and wine markets in Genova, Chiavari and Milano (ITE, International Tourism Exchange) |
| 1000 circa | E-mails and phone calls before and after the Championship. |
| 6 | Professionals organized the event. |
| 13 | Staff. |
| 2.000.000 € | The estimated value of the communication impact. |
| Media: | Local and national TV, international, national and local Radio, local and national magazines and newspapers. Internet sites from all over the world. |
