The organisation is the result of the collaboration of different professionals from the areas of territorial marketing, graphics and communication, gastronomy and history of traditions. The president is Roberto Panizza; the board of directors includes: Sergio Di Paolo, Mauro Cavallero, Gianni Arimondo, Sergio Panizza.
More than 5,000 recipients of the newsletters sent via e-mail, dozens of preliminary competitions organised all over the world, reports on the Championship in more than 30 Italian and international television broadcasts, a widespread diffusion of news and curiosities on the event via radio and Internet, thousands of accesses to the website, engaging side events and intriguing gadgets, an outstanding position on search engines.
Behind this enormous media and public success is the commitment of a team of professionals, who day after day work on the organisation of the events, take care of the press and the media, invent new gadgets and new actions, explore gastronomic themes and create culture.
There are three guidelines for the organisation: highly professional marketing, communication strategy and involvement of all the dynamic stakeholders in the area.