The organization is born of the collaboration of professionals from various areas of marketing, graphics, communication, gastronomy, and history of traditions. The president is Roberto Panizza. The steering committee is composed by Sergio Di Paolo, Sara Di Paolo, Mauro Cavallero, Maria Irene Sassi, Gianni Arimondo, Natalia Olivi, Pier Luigi Togni, Sergio Panizza, Paola Toni, and Riccardo Bonini.
More than 5,000 people receive the association’s newsletter, sent by email. Dozens of eliminating rounds are organized across the world. The television showed last year’s Championships in over 30 broadcasts both in Italy and abroad. The news diffuses by capillary action, news and curious facts about the event are spread on the radio and on internet. Thousands access our website. Collateral events involve still more crowds of people, there are interesting gadgets up for sale, we reach top levels on search engines (just type in “World Championships”, and you’ll find us after World Cup Soccer/Football).
Behind this tremendous success in the media and with the public are the efforts of a team of professionals, who day after day work to organize the events, handle the press and the media, invent new gadgets, come up with new actions, deepen gastronomic themes, and make culture.
The three guidelines that organize the organization are: a high level of profession marketing, communication strategies, and the involvement of all the dynamic personalities in the territory.