Conference and preliminary competition at Palazzo della Borsa “The food of the future – producing, distributing, communicating” is the title of the conference that took place on Wednesday 3 October at the Palazzo della Borsa in Genoa. Technologies and new media are profoundly changing consumer habits, in terms of product selection, purchase channels and customer experience. In the Year of Italian Food 2018, the Chamber of Commerce of Genoa and the trade associations invited experts of national importance to take stock of some of the most topical issues in the agri-food sector, with the aim of deepening market trends and social behavior, identifying risks and opportunities. The opening of the works was given by Cristina Santagata, President of Santagata 1907.

On the occasion of the event there was also the preliminary competition of Genoese Pesto at the Mortar, valid for the VIII World Championship.